Russian marketing expert and economist Igor Mann delivers a lecture at Tatarstan Government House

On May 28, at the Government House of the republic, the Russian marketing expert and economist Igor Mann delivered a lecture themed “Number one: How to be the best in what you do”.

Tatarstan Prime Minister Aleksey Pesoshin introduced the lecturer. He also thanked Mann for accepting an invitation to deliver a lecture for officials - representatives of the regional Cabinet of Ministers and Tatarstan President’s Administration.

Mann briefly told the audience about himself and his publications, books and articles on financial and economic problems, marketing issues, etc.

He stressed that he is primarily a practitioner. His books are mainly devoted to marketing, customer-oriented and personal effectiveness. "How to become the best in what you do" is a special topic.

In his lecture, Mann told in more details about personal growth and self-development. Moreover, the lecturer touched on the Japanese concept of finding purpose in live called "ikigai".